Welcome to the Digital Marketing Essentials webinar! In this session, we will cover the basics of digital marketing, including SEO, content marketing, social media, and email marketing. Whether you're a beginner or looking to refresh your knowledge, this webinar is for you.
Agenda
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Q&A Session
Introduction to Digital Marketing
Digital marketing is the process of promoting products or services using digital channels such as search engines, social media, email, and other websites. It is an essential part of any modern marketing strategy.
Search Engine Optimization (SEO)
SEO is the practice of optimizing a website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic the site receives. The channels that benefit from SEO include websites, blogs, and infographics.
For more information on SEO, check out our SEO Guide.
Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
For tips on social media marketing, visit our Social Media Marketing Guide.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Learn more about email marketing in our Email Marketing Guide.
Q&A Session
We will have a Q&A session at the end of the webinar. Feel free to ask any questions you have about digital marketing.