Welcome to the learning series on market research techniques! In this video, we'll explore various methods and tools used to understand market trends, consumer behavior, and competitive landscapes. Let's dive in!
Key Techniques
Surveys and Questionnaires
- Collecting data through structured questions.
- Example: Complete our survey on customer satisfaction.
Focus Groups
- Gathering insights through group discussions.
- Ideal for exploring consumer opinions and attitudes.
Observational Research
- Watching and recording consumer behavior in real-life settings.
- Useful for understanding how people interact with products.
Competitive Analysis
- Examining competitors' products, services, and strategies.
- Key to identifying market opportunities and threats.
SWOT Analysis
- Analyzing a company's strengths, weaknesses, opportunities, and threats.
- A valuable tool for strategic planning.
Useful Resources
Market Research Techniques