Research methodology is the foundation of credible academic inquiry. It outlines the systematic procedures for conducting studies, ensuring reliability and validity in data collection and analysis. Below are key types of research methodologies:
📊 Quantitative Research
Focuses on numerical data and statistical analysis.
- Characteristics: Objective, measurable, and generalizable.
- Use Cases: Surveys, experiments, and longitudinal studies.
- Explore more about quantitative methods
🧠 Qualitative Research
Emphasizes non-numerical data like interviews or observations.
- Characteristics: Subjective, exploratory, and context-rich.
- Use Cases: Case studies, ethnography, and phenomenological research.
- Read our guide on qualitative approaches
🔄 Mixed Methods Research
Combines both quantitative and qualitative approaches for comprehensive insights.
- Characteristics: Holistic, triangulated data, and iterative analysis.
- Use Cases: Complex problem-solving and multi-dimensional studies.
🧪 Experimental Research
Involves controlled testing to establish cause-and-effect relationships.
- Characteristics: Reproducible, hypothesis-driven, and rigorous.
- Use Cases: Scientific experiments and A/B testing.
📋 Survey Research
Collects data through structured questionnaires.
- Characteristics: Broad reach, standardized responses, and scalability.
- Use Cases: Market research, opinion polling, and demographic analysis.
For deeper exploration, visit our Research Methodology FAQ page or Research Tools Directory. 📚💡