What is User Behavior?
User behavior refers to how individuals interact with digital products or services. It includes actions like navigation patterns, click-through rates, and time spent on specific features.
Key Concepts to Explore
- User Journey Mapping: Visualizing the steps users take to achieve goals.
- Heuristic Evaluation: Assessing usability based on established principles.
- A/B Testing: Comparing different design variations to optimize performance.
- Heatmaps: Identifying areas of user focus on web pages.
Tools for Analysis
Best Practices
- Prioritize user feedback over assumptions.
- Use analytics to track behavior trends.
- Create personas to represent target audiences.
- Iterate designs based on user testing results.
Expand Your Knowledge
For deeper insights, explore our UX Research Methods guide.
Case Study: E-Commerce Navigation
A/B testing revealed that simplifying the checkout process increased conversion rates by 25%.