📊 Understanding Industry Analysis
Industry analysis is a critical step in strategic planning, helping businesses identify opportunities, threats, and market positioning. Below are key frameworks and methods used in industry analysis:
1. PEST Analysis
🌐 Political, Economic, Social, and Technological factors shape industry dynamics.
- Political: Government policies, regulations, and political stability.
- Economic: Market trends, inflation rates, and consumer spending.
- Social: Demographics, cultural shifts, and societal values.
- Technological: Innovations, digital transformation, and automation.
2. Porter’s Five Forces
🧠 Competitive landscape analysis using these forces:
- Threat of New Entrants
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitute Products
- Industry Rivalry
3. SWOT Analysis
📈 Strengths, Weaknesses, Opportunities, and Threats evaluation:
- Strengths: Core competencies and resources.
- Weaknesses: Internal limitations and gaps.
- Opportunities: Market trends and emerging technologies.
- Threats: Regulatory changes and competitive pressures.
4. Case Study: Tech Industry
🔍 Example of applying frameworks:
- PEST: Analyze global tech regulations and AI advancements.
- Five Forces: Assess competition from giants like Apple and Google.
- SWOT: Identify strengths in innovation and weaknesses in supply chain risks.
For deeper insights into industry analysis frameworks, visit our Industry Analysis Frameworks Guide.
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