The color scheme is a fundamental aspect of brand identity, ensuring visual consistency across all materials. Below are key components and guidelines for designing an effective color palette.
Primary Color 🖌️
Brand_Main_Color
- Represents the core of your brand (e.g., a vibrant blue for trust and innovation)
- Used in logos, headers, and call-to-action buttons
Secondary Color 🎨
Brand_Accent_Color
- Enhances visual hierarchy and highlights important elements
- Often complements the primary color with contrasting tones
Neutral Colors 🖼️
Brand_Neutral_Color
- Provides balance and context (e.g., grayscale for text backgrounds)
- Ensures readability and professionalism
Design Principles 📊
- Contrast: Ensure text is legible against background colors
- Consistency: Maintain the same palette across all platforms
- Accessibility: Follow WCAG guidelines for color contrast ratios
For deeper insights into branding strategies, visit our branding overview documentation.