E-commerce analytics is a crucial aspect of understanding customer behavior and optimizing business strategies. Here's a brief overview of key metrics and insights.
Key Metrics
- Website Traffic: The total number of visitors to your e-commerce site.
- Conversion Rate: The percentage of visitors who make a purchase.
- Average Order Value: The average amount spent by a customer in a single transaction.
- Customer Lifetime Value: The total revenue a business can expect from a single customer account.
Insights
- Understanding customer traffic patterns can help you identify peak times for promotions.
- Analyzing the conversion rate can reveal areas for improvement in the user experience.
- Increasing the average order value can lead to higher overall revenue.
For more detailed analytics, check out our Advanced E-commerce Analytics.
Visual Representation
Here's a visual representation of the e-commerce analytics process: