Type design is a critical aspect of visual communication, where the shape and form of characters are crafted to convey meaning and evoke emotion. Below are some case studies showcasing the art and science of type design.
Case Study 1: Helvetica Redesign Helvetica is one of the most popular typefaces, known for its neutrality and clarity. This case study explores the redesign of Helvetica, focusing on how it can be adapted for modern digital media.
Case Study 2: Typography in Advertising Typography plays a significant role in advertising, helping to convey messages and create brand identity. This case study examines how typography is used in various advertising campaigns.
Case Study 3: Custom Typefaces for Brands Creating a custom typeface for a brand can help establish a unique identity. This case study delves into the process of designing a custom typeface for a new brand.
For more in-depth reading on type design, check out our Type Design Blog.